What influences citizen use of a digital national property addressing system? The case of Ghana's GhanaPostGps

Abstract

The chapter attempts to unravel the factors that influence citizens' usage of an e-government locationbased service, the Ghana Post GPS. The research model comprises a set of relationships between constructs from UTAUT (effort expectancy, performance expectancy, and social influence; age and gender as moderating variables), the model of PC utilization (complexity and affect towards use), TAM2 (output quality, intention to use, and actual usage). A quantitative research design was used for the study. The sample consisted of three hundred and thirty-seven (337) respondents. Data was analysed using PLSSEM (partial least squares structural equation modelling) via SmartPLS 3. Twelve (12) hypotheses were tested; eight (8) were rejected while four (4) were accepted. The results are thoroughly discussed, and relevant recommendations made. � 2024, IGI Global. All rights reserved.