User experience and continuous use of�block-chain technologies among freight forwarding firms in Ghana: a�mediated-moderation model

Abstract

Purpose: This paper investigates the mediated-moderation roles of adhocracy culture (ADC) and business ecosystem learning between user experience (UX) and continuous use of block-chain technologies (CUBT) among freight firms in Ghana. Design/methodology/approach: A stratified sampling technique was used in the selection of 327 employees of freight firms. This paper employs regression analysis to examine the hypothesized paths. Findings: The findings show that ADC moderates the partially mediated role of the business ecosystem between technology UX and CUBT. Research limitations/implications: Based on the cross-sectional design adopted, the study findings do not reflect the changing dynamics of employees of freight firms over a long period of time in Ghana. Originality/value: This research is one of the first in maritime transport literature to explore the relevance of BCT among freight firms in an emerging economy. � 2024, Pacific Star Group Education Foundation.