Product and the internet of things (IoT)

Abstract

The implementation of a marketing mix is vital in order to enhance partner satisfaction and ensure the consistent delivery of high-quality products in sufficient quantities. The tool in question is utilized to assess the degree of achievement in marketing endeavors, Encompassing elements such as product. Yet less is done conceptually on how loTs affect product management. Hence, This chapter reviews the extant literature on the aspects of the product that loT impacts. The primary objective of loT technologies for enterprises is to address market needs and demands while also generating demand through the provision of a distinctive and satisfactory customer experience. The benefits include customer engagement, Product innovation, Exposing the utilization of the product, Quality control, Quality of products and services, Product style, The provision of after-sales service, The product line length within the realm of loTs commerce, Various stock-keeping units (SKUS). the fulfillment of customer demand, And the breadth of films' portfolio. Consequently, It is anticipated that this technological advancement will contribute to a prosperous period for brands. � 2024 Bentham Science Publishers. All rights reserved.